As the slogan goes, “America Runs on Dunkin’”. Dunkin’ Donuts is ubiquitous, and is often the primary port of call for those who want to partner up a cup of coffee and a doughnut. The Boston-based company has a sizeable market share thanks to their ever expanding store portfolio, branding and presence in retail stores.
But, there is also Krispy Kreme. Not as widespread (they have about 10,000 stores less than Dunkin’), the company founded by Vernon Rudolph in the 1930s is seen, somewhat, as a more premium option. And now they’ve signed a new multi-year licensing deal with Massimo Zanetti Beverage USA that will see their coffee be available to a whole new – and importantly wider – customer base.