The label of the coffee looks rather inconspicuous. There a neat little graphic and the text is nicely arranged and presented in a couple of fonts. The coffee itself is described as either a ‘gourmet roast’ or ‘extra strong’ and, on a first cursory glance it all looks a little run of the mill.
That is however until you take a closer look and realise that Counting Sheep flies in the fact of everything that you know to be true about coffee. It’s a coffee that’s meant to be enjoyed immediately before you settle down for the night and get some shut-eye.