The World of Coffee Europe (WCE) will be taking in the sights and sounds of Hungary, the Netherlands and Germany over the course of the next few years as the Speciality Coffee Association of Europe (SCAE) announced the host cities for the 2017, 2018 and 2019 events.
In 2017 WCE, Europe’s premier speciality coffee festival, will head to Budapest. The following year, Amsterdam is the venue whilst in 2019 the WCE will be held in the capital of Germany, Berlin.
“The response from the successful cities has been overwhelming,” commented SCAE Executive Director David Veal.
“[It] guarantees that the World of Coffee Europe event will be able to continue growing as one of the world’s best speciality coffee shows.”
All three are debutants on the circuit, though the naming of Budapest is especially significant as it will mark the first time that the event will step foot in Eastern Europe.
“It demonstrates the true character and determination of the speciality coffee community that we are able to wake World of Coffee to an Eastern European country for the first time,” Veal continued.
“We have no doubt that our SCAE members [all] over the world will be delighted with the cultural diversity our chosen cities reflect.
“The next step is to decide which competition we will take to these three events, and this decision will be made in the next few months.”
According to reports from those within the WCE, the decisions weren’t easy and that there had been a very competitive tender process to determine which city would played host to the multi-day coffee festival.
It has been a busy few weeks for the SCAE, aside from picking the venues of the WCE they’ve also announced the formation of a new role within their organisation. Details of that position can be found on their website.