In a world where communication is increasingly influenced by technology, Macmillan Cancer Support has introduced a free iPhone app to help people locate their nearest and best cup of coffee.
Embarking with over 900 cafés and coffee shops that have been reviewed and rated across the country, the user-friendly application is designed to encourage people to meet up with friends, all part of its World’s Biggest Coffee Morning campaign on 24 September, when friends will be getting together to raise money for those individuals and families affected by cancer.
Key features of the new app for iPhone users are mug ratings for coffee outlets and the ability to upload photos of the venue, the coffee and pastries and to post comments about them. Equipped with clever filters, the app allows people to find the type of café that suits them best, be it one with gallery spaces, alfresco dining, wifi access and organic produce. Also, incorporating a map of the UK, users can quickly locate their chosen coffee shop.
Commenting on the development, Noel Lyon,s of award-winning, London-based design agency KentLyons, said, “We wanted to come up with an interesting and fun tool for users which also helps Macmillan to spread their message while making it easy for people to donate and take part in the World’s Biggest Coffee Morning.” Alternatively, there is the option of donating £3, the cost of a cup of coffee, to Macmillan by texting “cafe” to 70123.