What are you doing for Valentine’s Day?
Perhaps you will be treating a loved one to a romantic weekend away, or perhaps you will be sharing tales of cherished memories with that special somebody over a cup of coffee.
Or, like Dunkin’ Donuts, you could be getting ready to do some explaining to do.
J.M Smucker, who oversees Folgers, Dunkin’ Donuts, Millstone and a number of other coffee-related brands, have announced that they’re going to be cutting the price of a cup of joe in their stores by about 6%.
You hear that? That’s the sound of America rushing out to grab a coffee!
A bank robber from Queens, New York, could have made off with $4,000 after he pulled off a successful heist, but instead he decided to head off to Dunkin’ Donuts for a coffee and wait for the police to find him.
Michael J Cassano, 38, from Oakland Gardens, robbed the Hudson City Savings Bank’s Lodi branch last Monday with a replica handgun. After leaving the premises and heading to his car that was parked nearby, he decided to amble down the street and head for a coffee and a cigarette.
J.M Smucker became one of the first coffee companies to blink as the Ohio-based firm announced that they would be raising the price of their coffee products – excluding K-Cups – by 9% in the face of increased costs and narrowing profit margins.
Such a decision has been coming for weeks: Wholesale prices have surged this year, a reaction to the severe drought in Brazil which has negatively affected this year’s harvest. The current status-quo pricing structure would have to come to an end at some point.
And that point appears to have been yesterday.
It is a move that has roots in New England, Boston based Dunkin’ Donuts have signed a multi-year partnership with Liverpool Football Club.
The deal will see the Massachusetts based doughnut and coffee-house chain become the official coffee, tea and bakery provider of the five-time European champions. Sister company, Baskin-Robbins, is also in on the deal, as they will supply ice-cream.