Tata Starbucks, taking on the Indian coffee market
India is a highly attractive battleground for the major players in the coffee industry. Over the past couple of months we have looked into how chains are doing amidst increased competition. Some historic names are doing well, others are not.
The attractiveness of the country for retailers is plain to see: With an emerging and expanding economy and a vast population, money is to be made. However the coffee business in India offers different challenges to those that are traditionally found in the West.
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Cafe Coffee Day look eastward to expand
Cafe Coffee Day (CCD), the market leading coffee chain in India, are planning to increase their overseas presence, specifically drawing up plans to expand their venture in South East Asia.
With Starbucks and other western-based coffee giants such as Dunkin’ Donuts eying up new emerging economic nations as prime locations to sustain their never-ending desire for growth, India’s Café Coffee Day, already bullish about taking on their American counterparts, are looking east themselves. And, for the first time in company history, they may adopt the franchise model that is predominantly favoured by the well-known behemoths.
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CCD aims to keep the market share amidst global interest
The India International Coffee Festival (IICF) is in full swing at the moment so the time is ripe to keep an eye trained on what is happening in the Indian coffee market at the moment. With their developing economy and burgeoning status in the world on a financial level, the South Asian country is one that many a company wants to secure business in. With it being the second most populous nation in the world, it is somewhere that will prove to be a very valuable location for investors in the coming years.
…continue reading CCD aims to keep the market share amidst global interest