Caffe Bene handed record fine
South Korea’s largest coffee chain has been handed a record fine from the Fair Trade Commission after it was found guilty of abusing its power.
Caffe Bene has been making some headlines recently due to their understated expansion into Western markets, but the firm’s bosses will be hoping that this ruling does not impact their attempts to further secure their foothold in and around New York City.
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Caffe Bene and their American dream
The research firm IBISWorld estimates that the U.S coffee market is worth in the region of $30 billion. With that amount of money of offer it is not a surprise at all that seemingly everybody is attempting to claim a proportion of figure as their own. Gigantic multinational brands jostle over market position and then there is the third wave of coffee shops that are springing up, taking customers on a multi-sensory educational voyage with every cup. The sector may be worth a lot of money, but it is also extremely hard to successful jump into, especially from abroad.
South Korean coffee chain Caffe Bene- which has only been in existence for six years – is, however, attempting to make the leap from east-Asia to the Tri-State area.
…continue reading Caffe Bene and their American dream
Caffe Bene plans NY expansion
Stories about American-based coffee chains expanding into new territories are nothing new. It seems every other day that the likes of Starbucks, Dunkin’ Donuts and Costa Coffee et al. are opening up a new premise in some new location.
But a South Korean chain is planning to muscle in on the hotly contest New York coffee scene.
Caffe Bene is aiming to open up four stores in New York and a further on in Jersey City. They are also in discussions with major shopping centres in Bergen County.