When it comes to PR stunts in the coffee industry, not much grabs our attention these days.
We are a hardy bunch here at World Coffee Press and despite our relatively youthful complexions; we have seen our fair share of good, bad and indifferent attempts to garner a couple of column inches.
The British food retailer Greggs has reported a rise in pre-tax profits from the first-half of 2014 of almost 50%. The chain, predominantly known for their baked goods, set about revolutionising their menus after flagging sales and that decision appears to have paid off.
Like-for-like sales rose by 3.2% and total sales increased by 3% to £373m.
And (part of) the reason for their resurgence is coffee.