When it comes to PR stunts in the coffee industry, not much grabs our attention these days.
We are a hardy bunch here at World Coffee Press and despite our relatively youthful complexions; we have seen our fair share of good, bad and indifferent attempts to garner a couple of column inches.
A woman from the United Kingdom was forced to have surgery to remove a wire bristle from her throat after eating a panini from the coffee shop chain Caffe Nero.
Katherine Willans, 34, inadvertently ingested the piece of wire after visiting a Caffe Nero shop in south London. The bristle had come from a brush that had been used to clean the contact grill used in the Putney store.
Willans had to go under general aesthetic to extract the wire, and she spent three days in a hospital.
When you are on terra firma and suffer a medical emergency, it can be relatively straightforward to receive the necessary care and treatment that you require.
Normally, a simple phone call to the emergency services will suffice and within minutes, you will have a group of paramedics at your disposal. If needs be, you could be whisked away to the nearest hospital.
However, what happens when you are thousands of feet up in the air and take a turn for the worse?
What is it with coffee chains operating in the United Kingdom and a seemingly innate inability to pay their taxes?
Only a couple of weeks removed from a report that named and shamed coffee shops in the United Kingdom for piling their drinks with sugar, a new story is doing the rounds in Britain that has uncovered some rather unsavoury facts about the likes of Costa, Starbucks and Caffe Nero.
It is alleged that food sold by some of the most popular high street coffee chains is (metaphorically) swimming in salt.
When ordering a refresher from a coffee shop, do you think about how much sugar is in it?
New research from the British campaign and charity group Action on Sugar has uncovered that there is a ‘shocking’ amount of the stuff in the hot drinks sold by high-street chains such as Starbucks and Costa Coffee.
Sprudge, the respected coffee-centric website, recently announced that the third wave of coffee was dead, replaced by the more accessible new wave movement that mixed artisanship with accessibility.
But should we be embracing ‘air wave’ coffee?
The low-cost airline carrier easyJet is famous for popularising cheap and cheerful airfare in the United Kingdom and Europe, but now the firm has turned its attention to slashing the price of coffee on the British high street.
Not many people would turn their noses up at a free cup of coffee or two, but that is exactly what one person wants to do.
After receiving a gift voucher for the popular coffee chain Costa Coffee from their bosses, the individual decided to air their grievances in public.
The disgruntled employee who works and lives in the south of the United Kingdom, penned a letter, sent it off to a newspaper and called upon the management of the East Sussex Healthcare Trust to explain their actions.
The most obvious roadblock on the path to expansion is money, or the lack thereof. For the British coffee chain Harris + Hoole finances aren’t necessarily a primary concern. Being part-owned by Tesco allows for some wanton spending.
But only some.
As a result of the chain opening 22 new shops in the past year, losses at the company have doubled. And with Tesco’s latest chief executive being slightly frosty towards the idea of a supermarket-owned chain, is the clock ticking?
Take a look at the news and all you’ll find is a widespread PR campaign aimed at promoting which chain has what cups and who is (and who isn’t) offering a pumpkin flavoured coffee. Starbucks have gone red and big on the #PSL; Costa Costa has adopted Salted Caramel Cappuccinos and properly festive takeaway cups.
Christmas it seems is everywhere.
But that’s not all that is happening in the world of coffee.