Nestle to invest in a brand new production facility in Vietnam
Plans are in motion that would see Nestle fund the construction of a purpose-built coffee production facility in South-Eastern Vietnam as part of their ongoing commitment to their own ‘Nescafe Plan’, a long-term strategy that has been designed to “create value” across their coffee supply chain.
Set to be built in the Dong Nai province, east of the Vietnamese capital Ho Chi Minh City, this brand new plant will decaffeinate green coffee beans before readying them for transport to other Nestle facilities around the world.
…continue reading Nestle to invest in a brand new production facility in Vietnam
Nestle to hire robotic sales staff
Last week we reported on the presence of a robotic barista called Nextage who served up coffee for Kawada Industries at the Japanese Robot Week which was recently held in Tokyo.
Visitors to a purpose-built stall used a tablet device to select their drink of choice and whether they would like to customise it or not. Nextage would then set about making it by selecting the coffee, operating the coffee machine and then adding any extra personal items such as the required amount of milk and sugar.
As we noted, it literally brought about a whole new meaning to the phrase ‘robotic service’.
…continue reading Nestle to hire robotic sales staff
Coffee drinkers are ‘more fun’ and earn more
Over the years we have heard many parallels drawn between coffee and tea and the people that drink them. People who like coffee are purists (whether that is natural or manufactured purism we shall let you decide) while people who prefer tea have certain standards and can be quite fussy. But a new study has settled the debate, albeit it financially, about what your drink of choice says about you.
And if you pick a latte over loose leaf tea you’ll certainly like the results.
…continue reading Coffee drinkers are ‘more fun’ and earn more
Nestle unveil new Nescafe product line
The American branch of Nestle is set to launch a new product that they have proclaimed will be a ‘major market innovation’, something that will allow customers to create their own coffee whilst on the go.
“We’re launching a ‘to go’ Nescafe – that you put into water, shake and have RTD coffee,” said Rob Case, Nestle’s president of their US division whilst discussing the product to analysts and investors last week.
“It’s fantastic and will be a major innovation in the market place.”
…continue reading Nestle unveil new Nescafe product line
Growers in the Ivory Coast set to receive new coffee trees from Nestle
Coffee farmers in the Ivory Coast will soon be receiving a batch of disease-resistant plants as part of an initiative to increase Robusta production in the country.
Led by Nestle, the world’s biggest maker and marketer of coffee in the world, it is hoped that levels of robusta will rise in West Africa by around 40% in a six year period.
…continue reading Growers in the Ivory Coast set to receive new coffee trees from Nestle
The coffee capsule market is likely to be key battleground for the major coffee companies
The big-money merger between Mondelez International and DE Master Blenders is set to shake up the coffee industry at a corporate level and whilst Jacobs Douwe Egberts (JDE), won’t come into existence officially until next year, current market leaders Nestle are already beginning to acknowledge that life is going to be that little bit more difficult with another superpower around.
JDE will harbour a number of high profile brands under its umbrella, and that is causing Nestle to look ahead with what appears to be a worried tone. Speaking about the merger, Nestle’s chief executive Paul Bulcke admitted that the market going to get tougher with the introduction of this new competitor.
New Impetus for UK’s Soluble Coffee Sector
Nescafe, whose infamous five year-long advertisements of the 1980s involved a blossoming relationship between Anthony Head and Sharon Maughan over a shared passion coffee, is set to invigorate the category with a 3in1 version of its single serve original formulation.
Combining coffee, whitener and sugar in a single package, it is hoped that the convenient, sweet and creamy tasting coffee will increase the product’s appeal to a wider, younger audience.
Due to hit the shelves in autumn – from the end of September, the Original 3in1 offering is being introduced at a time where the demand for convenient, no-hassle coffee formats is increasing its momentum. Its packaging will be aligned with the rest of the original instant coffee range that has already become so ingrained in consumers’ consciousness, encouraging brand loyalty amidst the onslaught of competing choices.
So as to cater directly for specific distribution channels, the instant coffee sachet will be sold in two different formats – in ten sachet packs for the retail channel at a recommended retail price (RRP) of £1.99 and in single units for the convenience channel, retailing at £0.25 apiece. This flexibility is designed to reinforce consumers’ brand integrity and repeat purchases as well as growing incremental sales and increasing profits, both for retailers as well as the soluble coffee giant itself.
Already available elsewhere in Europe since 2003, the UK launch of the 3in1 instant coffee proposition will be supported through a significant through-the-line campaign, according to the company.