There have been a stream of celebrities of late who have tried to make their mark in the world of coffee.

Hugh Jackman has started his own brand of coffee, inspired by a trip to Africa and he seeks to use the profits for philanthropic purposes.

Bob Marley’s son, Rohan, has kickstarted a personalised brand too, called Marley Coffee.

Peter Andre was in the news after opening his first coffee shop in south London.

And now Joey Kramer, the drummer from the pop band, Aerosmith, is dallying in the field of coffee.

The story was reported in the Taunton Gazette and details how the drummer has decided to branch out and has created an organic whole-bean brand called Rockin’ and Roastin‘.

As with some of the other brands of celebrity coffee, Kramer is also tipping his hat to charitable works, with the profits of his new coffee business.

He has promised to donate some of the coffee money to the not for profit organisation, Music Drives Us: this is an organisation that gives music grants to those in need throughout New England.

It was set up by the auto-dealership mogul, Ernie Boch Jnr.

If you were a celebrity, looking to set up a new coffee venture, what would you chose to do?