From time to time, we tell you about the celebrities who dabble in the coffee industry.

You might remember that Peter Andre recently opened his first coffee shop in south London.

Others, such as Hugh Jackman (aka Wolverine), have also been inspired to become involved in the coffee industry, leaning towards a charitable bent.

Jackman was moved by the plight of coffee farmers during his visit to Africa and has since been motivated to help them.

But another famous face has hit the coffee headlines of late, another celebrity who hopes to get involved with a coffee business.

Who is it?

The answer is Joey Kramer, the drummer from the famous band, Aerosmith, is gearing up to start his own coffee brand.

What will it be called? Rockin’ and Roastin’ Coffee of course.

He intends to be up and running with his new business venture later in the month.

As reported in the Boston Herald, this new coffee brand is a collaboration between the celebrity musician and also North Andover’s Comfort Foods inc.

How would you get hold of this brand?

It is to be sold in local markets, apparently and also distributed by Comfort Foods.

As is increasingly popular these days, the coffee is marketing itself on being an organic product.